+44 (0) 1923 729126
The Mansion, Building Research Establishment, Bucknalls Lane, Watford, Hertfordshire, WD25 9XX, United Kingdom

When does taking on an employee become essential? Aonobex share their insight with elite business magazine

There comes a point when taking on an employee becomes essential for every entrepreneur, but where does one turn first on the recruitment front? Sonobex, the producers of next generation noise reduction solutions share their first encounters with recruitment, and how their first hires have become indispensable to the enterprise.

Whilst an entrepreneur's drive and determination are essential factors for success, it can only get them so far. Sooner or later the appointment of a first hire with significant commercial experience becomes essential.

Established in 2013 following 5 years R&D, Sonobex took their initial steps within the walls of Loughborough University, where the co-founders Dr Daniel Elford and Dr Luke Chalmers produced an innovative patented scientific approach to noise control products.

"Our PHD supervisor said we should patent the idea because it looked like there was a commercial application at the end of it," says Elford. "I had never planned to spin out a company and we didn't even realise there'd be some commercial benefits to it until we filed for this patent."

This lack of business insight is what urged Sonobex to appoint somebody with significant commercial experience, especially in the tech space industry.

"Myself and Luke had both done one module of business during university. That was basically the extent of our business skills," Elford admits. "We had a lot of enquiries from external companies interested in the technology but we didn't really know how to translate it from the lab and into the real world."

With the support of an experienced business mentor, Elford and Chalmers hired a business development executive in the shape of Paul Gooch, a serial entrepreneur who has spent the last 15 years investing in and working with numerous high-tech ventures.

Gooch was initially contracted for six months by Loughborough University as an external consultant to Sonobex; Gooch is now the firm's CEO.

Gooch not only has the experience needed to catapult this innovative product to success but also shares a passion for the enterprise.

Elford believes the company wouldn't be where it is today without the appointment of Paul Gooch commenting:

"We'd still be stuck in a physics lab at Loughborough University, Paul totally bought into the vision that we had so it is good to have somebody on board who totally believes in it as much as we do."

Our technology is already in use or in the development stage in the following applications:

  • Power & Distribution Transformers
  • Compressors and Pumps
  • Gas Turbines
  • Extraction Units
  • Industrial Engineering Applications

If you want your products to become the quietest in their field, give us a call today on 01926 676118 or email info@sonobex.com and find out more about our patented noise reduction technology.